Sony in the lead of Christmas TV sales

7 02 2008


Sony Corp. won the fierce competition in the U.S. for TV sales during the holiday season as it beat out rivals offering lower-priced products and shipped the highest number of LCD TVs, which are becoming the dominant model. The Japanese electronics company had a slow start last year because it was late in offering a lineup of fully-digital LCD TVs, but it jumped four spots from the previous quarter to take a 12.8% share in the key October-December period, according to the latest data by Texas-based research firm DisplaySearch. This was the first time Sony took top share in North American LCD TV shipments.

The results, however, also showed the continued volatility in U.S. market share in the face of unrelenting competition. Electronics manufacturers have said that prices fell at a faster pace than they expected last year. Though they all reported increased sales of TVs, their quarterly earnings have suffered from a decline in profitability. Sharp Corp., which had the largest market share in the July-September quarter, fell to No. 4 with an 8.4% share, losing nearly 3 percentage points. Vizio Inc., a privately held Irvine, Calif. company that rose to the top spot in the second quarter, fell to third place with 10.7% share. Vizio, which outsources its production to Asia, has rapidly become a major TV player by selling its ultralow-priced televisions through retail chains like Costco Wholesale Corp. South Korea’s Samsung Electronics Co., the biggest producer of all types of TVs world-wide in terms of units, came in second.





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