Toshiba sold 100 000 HD DVD players in 2 days

10 11 2007

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Toshiba has announced that it sold 90,000 HD DVD players between last Friday and Sunday, thanks to sub-$100 players offered by Best Buy and Wal-Mart, according to trade publication Video Business. Toshiba’s HD-A2 is the lowest priced standalone high-def disc player, and last weekend that was made even more evident when Wal-Mart announced a special one-day sales to bring the price down to $98. The discount retailer normally sells the player for around $200. In a seemingly immediate reactionary move, Best Buy decided to clear out its existing stock of HD-A2 players, marking the price permanently down to $100. However, most locations sold out within hours.Media reports said that other, more local retailers also marked down their price to match Best Buy and Wal-Mart. Because of its price advantage, sales of specific standalone HD DVD players have consistently been ahead of similar Blu-ray sales numbers. For example, Video Business reports the three-day sales of HD DVD players was greater than Sony’s BDP-S300 Blu-ray player over the past several months. The S300 is the top-selling Blu-ray player aside from the Playstation 3. If course, because of the PS3, Sony has been more easily able to convert people into Blu-ray adopters and has handily taken the lead in overall HD disc market share.

Source: TG Daily

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